Fruitful win part of £2m grant for cutting edge design project
Fruitful win part of £2m grant for cutting edge design project
Reducing inefficiencies in water consumption plays a vital role in protecting the environment and securing supply for an increasing population. The funding will enable the joint team to execute a human-centric-design project with an inclusive section of UK public. The outcome is a design to delight water customers by sharing consumption and new services in an engaging and affecting manner. B4T has been selected as one of a number of innovators for early-stage, people and planet centred design projects to influence their future research and development activity. A call for participants opens in January with in-person design session at The Design Chapel (pictured) in Southampton 4th March 2023. To register interest and take part in the survey click here
Chris Orr, CEO Fruitful Studio said:
“We are delighted to be involved in this project, with design and innovation very much at the core of what we do. It’s such a hugely important issue, and these are always our favourite projects to work on where we strive to make a difference”
Alex Barter, CEO B4T said:
“This project shows our determination to get the UK public on board with Smart Water Metering for all the environmental and societal good it brings. We are going produce a design that will engage UK consumers with new services that are meaningful to them and their families, to change demand behaviour, eliminate leakage and ultimately secure UK Water supply for decades to come.”
https://www.barterforthings.co.uk
Click here for more information on the fund.
Fruitful Studio describe themselves as an outsource in-house agency; they strive to become an extension of your team. Close enough to really get your business and free enough to help change it. Every partnership is entered into with eyes and ears open – chatting, listening and understanding how they can help. Fruitful have been going for over thirty years and currently employ a team of ten creatives.
B4T is an exciting, environmentally charged, product development SME, led by a team who’ve conceived, privately and publicly funded and deployed at scale a number of first-of-a-kinds. These include Jellyfish that up-cycles existing water meters to become smart, a novel maritime Air Quality and, AI horticulture sensors, Man-o-War.
UK Government, through regulators, OFWAT, DeFRA, Environmental Agency and National Infrastructure Strategy has set out big themes around Water Supply that reflect big societal themes in United Nations 17 sustainable development goals.
Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. It connects businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth. Innovate UK is part of UK Research and Innovation. For more information visit www.innovateuk.ukri.org
